Middle Term Project (6 weeks)
Individual Work
Supervised by Prof. Iris Utikal
Cooperation with WDR
Visual Identity
Concept Development
Animation
I came up with three different designs. For the first poster, I used the camera lens as the motif. Different circles symbolize different focal lengths, which are crucial for perspective and image framing. My second poster focuses on the motif of light, which shapes the mood and directs the viewer’s gaze. At the same time, it refers to the Camera Award gala and the aesthetics of the 21st Century Fox film studio. The third poster shows the aperture as a central element for cinematographers. It determines how much light enters the camera and influences the image effect. For the first two designs, I also developed a series of posters with different color combinations.